Marketing Plan For Airtel Broadband Services

Marketing Plan For Airtel Broadband Services Bharti Airtel (Airtel) is one of the leading providers of telecommunications services in India. The company offers mobile, wire line, broadband and television services. The telemedia services division which includes services like broadband etc recorded revenues of INR30,930.9 million ($674.9 million) in FY2009, an increase of 13.7% over 2008. Bharti Airtel enjoys 13% market share in the broadband market. The total subscribers for the Bharti broadband are 1.14 million. As per TRAIs annual report, the number of broadband subscribers is growing at a healthy rate of 44% year-on-year basis. The estimated total broadband subscribers by the end of financial year 2011 are going to be around 12.3 million. Internet access has become a necessary service. As per Data Monitor, the Indian internet access market grew by 24.7% in 2009 to reach a value of $2,979.3 million. In 2014, the Indian internet access market is forecast to have a value of $6,152.7 million, an increase of 106.5% since 2009. Broadband revolution is upon us, it will be next big thing to Wireless revolution India witnessed in the last decade. Hence it is imperative for Bharti Airtel to increase its footprint in broadband market. It cannot achieve its objective of being the number one telecom industry in India if it ignores this opportunity. In this report we will discuss the plan how Airtel should increase its market share. As a part of report, we have done the situational analysis of Airtel the broadband service provider, as well as the broadband market in India. Our objective is to penetrate the current broadband market. We have identified the market segment Airtel needs to target to achieve its objective. We have proposed marketing action programs considering the 4Ps i.e. Product, Price, Place, and Promotion. In the final section we have analysed the possible impact of these strategies on Airtels bottom line. Bharti Airtel Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is an Indian company offering telecommunication services in 19 countries. It is the largest cellular service provider in India, with more than 140 million subscriptions as of July 2010. It offers fixed line services and broadband services. The company is structured into four strategic business units Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in 18 countries across the Indian Subcontinent and Africa. Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. Digital TV business provides DTH TV services across India. Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos. Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel Broadband Services Airtel is the largest private operator having presence in the voice, broadband, IPTV and data. Since launch it has focused on SMB segment Broadband at Homes. It has launched several services the broadband category ranging from DSL with speed 256kbps to 16 mbps. Average Revenue per User ARPU for Quarter ended Jun10 $ 20.6 per month. This segment contributes to 7% of overall revenues of the company. The EBIDTA margin for the product is very high. The total subscribers for the Bharti broadband are 1.14 million. Currently Telemedia services which include broadband services contribute nearly 7% to the companys total revenue. It has its presence in 95 cities across India. Airtel Revenues: $8,150.2 million (FY2009), an increase of 38.3% over 2008. Business divisions Contribution Revenues 2009 Increase over 2008 Mobile services 80.5% $5,998.7 million 36.8% Telemedia services 9.1% $674.9 million 13.7% Enterprise services carrier 7.1% $527.7 million 10.6% Enterprise services corporate 3.3% $243.4 million 19.9% other operations 0.1% $7.9 million 7.2% Others 6.1% $453.9 million 29.6% Purpose and Mission Bharti Airtel recently announced in the Quarterly presentation to the investors there is strategy is Dominant Broadband in targeted 95 cities. With estimated total 12.3 million broadband subscribers in the financial year 2011, to gain about 17% market share the total number of Airtel subscribers needed to be nearly 2 million. Currently BSNL is a market leader with above 60% market share. Hence it is imperative for Bharti to increase its footprint in broadband market. It cannot achieve its objective of being the number one telecom industry in India if it ignores this opportunity. In this report we will discuss the plan how Airtel should increase its market share. The marketing objectives can be summarized as: Increase total number of subscribers to 2 million by the end of 2011. Resulting in capturing the market share of around 17% for broadband users. Increase the contribution of telemedia services which include broadband services to 10% Maintain EBITDA margin of atleast 44% Situational Analysis Current Products Airtel currently offers a number of plans at different prices to suit the requirements of the customers. A brief summary of the current plans is as follows: Plans Tariffs Features-offers Features-speed Airtel Surf Broadband plan Airtel Surf-749 Rs.749 per month  · Comes with Rs.100 free talktime on your Airtel mobile and Free calling value of Rs.100.  · Speed @ Day 256Kbps  · Free Calling Value Worth Rs. 100  · Speed @ Night 1Mbps  · Free Talktime Airtel Pre-paid Worth Rs. 100  · Data Transfer Limit 8GB Airtel Surf-899- Rs.899 per month  · Comes with Rs.100 free calling value on your Airtel fixed line.  · Speed @ Day 256Kbps  · Free Calling Value Worth Rs. 100  · Speed @ Night 256Kbps Airtel Swift Broadband Plan Airtel Swift-1099- Rs.1099 per month  · Free Calling Value Worth Rs. 100  · Browse and download fast at 512kbps.  · Speed @ Day 512Kbps  · Speed @ Night 512Kbps  · Data Transfer Limit Unlimited Airtel Turbo Broadband Plan Airtel Turbo-1299- Rs.1299 per month  · Comes with free world class games.  · Speed @ Day 512Kbps  · Free Calling Value Worth Rs. 100  · Speed @ Night 1Mbps  · Data Transfer Limit Unlimited Airtel Freedom Broadband Plan Airtel Freedom-1699- Rs.1699 per month  · Free Calling Value Worth Rs.100  · Speed 1Mbps  · Free Anti Virus Worth Rs.100  · Data Transfer Limit Unlimited  · Free Unlimited Gaming Worth Rs.199  · Download whatever, whenever without worrying about the bill  · Free Speed on Demand Worth Rs.100  · Free Online Desktop Worth Rs.99 Airtel Freedom-2999- Rs.2999 per month  · Free Calling Value Worth Rs.300  · High speed and unlimited downloads bundled with a host of exciting package.  · Free Anti Virus Worth Rs.100  · Speed 2Mbps  · Free Unlimited Gaming Worth Rs.199  · Data Transfer Limit Unlimited  · Free Online Desktop Worth Rs.99 Airtel Velocity Broadband Plan Airtel Velocity-8999- Rs.8999 per month  · No Free Calling Value  · Speed 50Mbps  · Free Anti Virus Worth Rs. 125  · Data Transfer Limit 200GB  · Free Unlimited Gaming Worth Rs. 199  · Free Online Desktop Worth Rs. 99 Airtel Velocity-7999- Rs.7999 per month  · No Free Calling Value  · Speed 30Mbps  · Free Anti Virus Worth Rs. 125  · Data Transfer Limit 200GB  · Free Unlimited Gaming Worth Rs. 199  · Free Online Desktop Worth Rs. 99 Airtel Velocity-4999- Rs.49999 per month  · Free Calling Value Worth Rs. 300  · Browse faster than ever before at 16Mbps.  · Free Anti Virus Worth Rs. 100  · Speed 16Mbps  · Free Unlimited Gaming Worth Rs. 199  · Data Transfer Limit 100GB  · Free Online Desktop Worth Rs. 99 Airtel Broadband Value Combo 749 Plan  · Monthly Commitment Rs.749  · Broadband Data Transfer Limit : Unlimited  · Free Call Value Rs.150  · Download Speed 256 Kbps Current distribution network In this segment, we try to analyze the distribution strategies of Airtel for its Broadband services, and try to compare and contrast them with the strategies employed by its main competitor in terms of market share, BSNL broadband. From the time of its launch, Airtel tried to position itself as a niche product, charging higher prices for similar products, and expecting the price differential to be covered by the value received by the end user in terms of after sales service, other Value Added Services, Customer Relationship Management etc. While this strategy helped it to gain a sizeable number of loyal customers, with very high preference for the brand Airtel, in absolute terms of market share, it was limited to around 8% of the total broadband market in India, compared to the over 50 % of share commanded by BSNL Broadband. Airtel focused on attracting customer attention and eventual conversion into customers, by the use of celebrities in advertisements, and trying to communicate its significant value proposition to target customers through these advertisements. The actual operational task of converting the interested segment into customers was left to a service agent, who conducted all transactions such as filling up of forms, payment of fees and delivery of modems and other paraphernalia at the place of choice of the customer, most often the place of installation, such as the residence or workplace. While this strategy ensured that the customer did not have to leave the comfort of his own environs for subscribing to an Airtel Broadband connection, it also meant that the visibility of Airtel in comparison to its significant competitors was always less. These factors together could be attributed a major portion of the blame for the comparatively low market share of Airtel. Performance: Airtel has performed at least as better, or in some cases, to a much higher standard, with comparison to its competitors, with respect to its backward chain. Airtel sources its modems from Beetel for its Indian and other South Asian markets, which are supplied to its distributors at the state and regional levels, through a dedicated chain of suppliers. Airtel has internally estimated the efficiency of its backward chain to be 99.9963 %( Source: Company Data), which shows its high dedication and expertise in this area. The distribution to customers is primarily, as mentioned above, through sales representatives, who directly visit the place of installation, and form, to a very high extent, the public image of the company and its products and services, for the general consuming population. BSNL/MTNL: While Airtel competes with many other service providers for the same market segment, BSNL as the major player and the one with the highest market share (on the basis of actual number of subscriber, BSNL has over 53% of the market share: 2009), deserves a special analysis, with focus on its distribution strategies. In the broadband market, BSNL entered with a significant advantage over its competitors. Till the past decade, BSNL was the only provider of fixed line telephones (MTNL for Mumbai and Delhi), and hence could provide the broadband services as a product bundle to its existing and new customers. This made attracting existing customers from BSNL, a major issue for new entrants into the market, as consumers were unlikely to switch from phone numbers and connections, which they had held, in most cases for over a period of 5 -10 years. BSNL focused on distribution of its broadband services through existing telephone exchanges, and its existing network of linemen who wer e already well known in their neighborhoods. This strategy, while playing on the familiar cues for the customers and increasing customer perceptions of trust, also reduced distribution costs for BSNL and led to lower per consumer cost as compared to other consumers. Its modems were sourced from Huawei, a Chinese firm, which again reduced capital costs. However, this had a significant downside in terms of quality of service, with complaints being lodged against disruptions in broadband services at an average estimated rate of 6.3 per day per 1000 consumers within 6 months of launch of the service ( Source : TRAI reports) Airtel realized that the existing strong BSNL telephony network, covering around 93 % of the urban fixed population, in 2000, was a major hindrance in its own growth, within one month of launch of its services, and tried to shift its marketing strategy accordingly, something which has been covered in detail in our analysis of Airtel marketing strategies. To give an overview, it has been established that Airtel launched a new bouquet of plans, immediately after launch, to attract the consumer surplus, by targeting the early adopters and pioneers, by providing services at differential prices, something that was not covered by BSNL. The most famous of these plans, is the Unlimited Plan which provided 256 kbps of speed at Rs. 599 per month, along with unlimited surfing and downloading. This product went on to revolutionize the market, with copycat products being launched by almost all competitors. Current Competitors The TRAI report FY 2010 related to broadband services describes the following subscriber base statistics for the major players in the sector. The total size of the subscriber base for broadband in this time period stood at 8773096. These figures can be further translated into a percentage wise holding which gives a clearer split of the market in terms of Airtel and its broadband competitors. Locations/Coverage: Except for MTNL which operates only in Mumbai and Delhi (and hence falls under category B), the others have a pan-India presence and fall under category A. BSNL of course, is present everywhere except for Mumbai and Delhi. An interesting case in is that of Hathway which offers broadband services only in Mumbai, New Delhi, Bangalore, Chennai, Hyderabad, Pune, Nashik, Ludhiana, Jalandhar, Mysore and Baroda but accounts for 3.5% of the subscriber base. In stark contrast is the Chennai based ISP Sify, which provides broadband in almost 86 cities across all states except for Himachal Pradesh and the northeastern states barring Assam, but still accounts for only 2.24% of the total subscriber base. Products/Packages: Most competitors offer packages in both prepaid and postpaid plans. Reliance and TATA offer wired as well as wireless connections, both are offered in prepaid and postpaid plans. A restriction could be placed on the amount of data downloaded in a plan or on the number of hours it could be used in a month, thereby making it a Limited plan. The opposite of this is the Unlimited plan. MTNL: MTNLs package is called the MTNL Triband. It offers unlimited plans in speeds ranging from a minimum of 320 KBps costing Rs. 395 per month all the way up to a maximum of 4 MBps costing Rs. 9999 per month. In the limited plans category, MTNL offers a basic plan for Rs. 49 per month for a variable speed from 256 KBps 2 MBps restricted by a limit of 200 MB per month. Anything beyond 200 MB will be charged at Re. 1.00 per MB. There is a variety of these plans which range up to Rs. 1499 per month for variable speeds from 256 KBps-4 MBps restricted by an 8 GB per month download limit and an additional charge at the rate of Re. 0.70 per MB BSNL: BSNL offers plans to the home user ranging from variable speeds of 256 KBp-2 MBps at a minimum monthly charge of Rs 125 restricted to 150 MB data download per month up to 2 MBps for minimum charge of Rs. 3300 per month. Marketing Strategy Segmentation Targeting The household penetration and number of Internet users in India saw growth of 2,243% from 2000-2007, whereas PC penetration increased by 267%. According to the statistics of the Internet and Mobile Association of India (IAMAI), in 2007 33% of active Internet users in India are working men and 11% are working women. College students account for 21% and schoolchildren make up 14% of active Internet users. Older men and non-working women account for the remaining 21%. According to the association, 16.8 million active Internet users in 30 cities access the Internet from cybercafà ©s. However, the share of cybercafà © as main access point is falling as more people have the ability to access the Internet from their offices. This could be due to an increase in the number of people working in the IT/ITES sector. Usage of the Internet in schools and colleges increased due to the introduction of computers and the Internet in the educational system. Favourable broadband policy and other initiatives by the IT and Telecom Ministry have encouraged Internet use by the masses. Internet usage is mainly prevalent in urban areas since, as most of the content on the Internet is in English, its usage is restricted to the population familiar with English. Another barrier to increased Internet penetration is the exposure to using a PC. In the future, increased Internet penetration would depend on increased literacy, PC education and vernacular content on the Internet. Source: IAMAI Hence we can conclude that majority of the users of internet are College going students (21%) and working men (33%) and most of the users are English Speaking based out of cities. So we can deduct that the segmentation variables in our case would be Age Occupation Location As Airtel broadband has its presence in 95 cities hence the location part of the segment is already in place. Lets analyze the various segments: College Going Student: Heavy users of internet, Demand High speed network Working Professional: Largest in terms of market size Heavy users Demand for high speed network Non-working women Casual users, time spend on internet is much less than time spend by college going student and working professional Indifferent to network speed Price Sensitive Older Men Indifferent to network speed Price Sensitive School Children Limited purchasing power, generally provided by parents Airtel wants to increase its market share hence criteria for evaluation before targeting the market segment should be in line with marketing objectives. Hence to increase market penetration it can look at each segment based on; Market Size Extent of Usage Purchasing Power As market size is evident from the internet usage data provided by the IAMAI we can say Working professionals and college going student forms the majority of market share. For purchasing power we need to look at the average disposable income and monthly expenditure of the segments. Expenditure by Type of Household: 2009 Source: Euromonitor International Key: A. Food and non-alcoholic beverages B. Alcoholic beverages and tobacco C. Clothing and footwear D. Housing E. Household goods and services F. Health goods and medical services G. Transport H. Communications I. Leisure and recreation J. Education K. Hotels and catering L. Miscellaneous goods and services Non working woman, School going children, college going student have limited incomes however working professional can satisfy this criteria. As stated by above graph and average household spends about 8-15% of their income on communications. However, given the couple with children also spends nearly same amount of money on communications school going children can be indirectly targeted by targeting working professional Lets evaluate each market segment on these criteria by plotting a matrix and assigning grade points to each segment. (1 being lowest and 5 being highest) Evaluation Criteria Market Size Extent of Usage Purchasing power Total College Student 4 4 2 10 Working Professional 5 5 5 15 Non-working women 4 2 2 8 School Children 2 3 1 6 Older men 2 2 2 6 Hence we can say to meet our objectives we can target Working Professional and College going student. Sales objectives Let us analyze these two segments on the basis of meeting our sales objectives. Objective: Total Subscribers by 2011 = 2 million Current Subscribers = 1.14 million Additional Subscribers to be added for the next year = 0.86 million Expected Market size Segment 2010 2011 Net Increase College 1.8417 2.596797 0.755097 Working Professional 2.8941 4.080681 1.186581 Hence out of new added 1.94 million subscribers we need to target nearly 0.8 million subscribers to Airtel broadband. This assumption is totally based on new addition. Switchers can make the total subscribers to go beyond the stated objectives. So Target Segments for the AirTel Broad Band are College Going students and Working Professionals. Connections forecast: Subscribers Base (in millions) QE Mar 2009 QE Mar 2010 QE Jun 2010 Y-on-Y Growth QE Jun 2011 Broadband Connections (>=256 Kbps download speed) 6.22 8.77 8.960 41% 14.24(assuming 60% growth) Airtel Connections 0.87 1.1401 1.1648(13% of market share) 84% 2.4208(17% of market share) Revenue forecast: (in mn) Jun-09 Jun10 Y-on-Y Growth Jun 11 Total Revenue 8,551 8,960 5% 9408 EBITDA 3,466 3,938 14% 4489 EBIT 1,797 1,910 6% 2025 EBITDA / Total revenues 40.5% 44.0% Positioning Since college students and working professionals are the target segment for Airtel broadband, the following points can be defined: Point-of-Difference: Airtel should aim at being differentiated from its competitors on the following attributes: High Performance: Airtel should create a strong association between its offerings and high performance at the product/service level primarily by concentrating on providing extremely fast speeds consistent connection speeds across times and distance Reliability: Airtel broadband should concentrate on being characterized by high up times low failure rates and connection drops 24/7 customer assistance and support and reduction in service level agreement metrics like turnaround times and problem resolution times Affordability: Airtel sells its product offerings at a higher price compared to its competitors. This will work for professionals who are well settled and have a steady source of income, but not for college students and price sensitive young professionals who are just a few years into their careers. Customization: Airtel can do well to offer different propositions to different target segments based on an understanding of different needs that college students have from working professionals. This could translate into a better product-pricing offering that takes into account the Internet needs of the targeted users instead of just basing the proposition on speeds, time limits and prices. Points-of-Parity: High speed: Most consumers do tend to associate the word broadband with always-on Internet connections that offer perceptibly higher speeds than narrow band or dial-up connections. Based on these points and the target segment, we can arrive at a positioning strategy that is built around its product-pricing mix as follows: To College students and young working professionals Airtel Broadband offers the best broadband experience for every user Among all broadband providers Because it offers extremely high performance backed by reliability and affordability Pricing Comparison of Airtel Top 5 Selling Plans with Competition (BSNL) Provider Plan Cost GB Limit Download Speed Additional Download Rs/MB Others Airtel Impatience 799 799 5 2 0.2 BSNL BBG 700 4 Airtel Impatience 899 899 6 4 0.1 BSNL BB Home Combo ULF 900 900 UL 4 ( 256 (>8GB) NA Airtel Surf 599 599 3 0.5 0.2 BSNL BBG FN 500 500 2.5 0.6 Night UL Airtel Surf 699 699 4 1 0.2 BSNL BBG 700 700 4 0.5 Airtel Browser 899 Unlimited 899 UL 512 ( 256 (>8GB) NA BSNL BB Home Combo ULF 900 900 UL 4 ( 256 (>8GB) NA BSNL BB Home Combo UL 750 750 UL 512 NA A comparison of Airtels top selling plans with that of the competition shows clearly that the competition is available at a cheaper rate, on almost all the plans. However the difference is not much. Recommendation: Airtel should go in for a competition pricing strategy. Other Avenues BSNL Broadband also has the prepaid option. Just like a mobile phone, one can either buy a value card that will extend the download limit or a validity card that will extend the validity. It is easily possible for Airtel to match BSNL pricing in this regard. It would also benefit a number of sporadic and variable users of the Internet. Recommendations for Distribution Strategy: Based on this analysis, we wish to recommend certain changes in the distribution strategy for Airtel broadband services. The backward chain is operating at optimum, or better than optimum levels, and requires, at this time, no modifications. The forward chain,may however, be slightly modified to help us achieve our marketing objectives better. Some of these are listed below, and detailed financial analysis, may be done, based on data annexed to this report: Open new CSC centers: Existing Customer Service Centres are calculated to be at a density of 1 per 9.63 sq. km of urban area, whereas for the same regions, BSNL has telephone exchanges, which provide a large boutique of services at 1per 4.81 sq. km. Diversify scope of CSC centers: Current CSC centers have been reduced to bill collection and primary consumer redressal agencies, which does not provide significant per acreage returns. Other competitors of Airtel, especially in the GSM arena, such as Vodafone ( Vodafone Stores) and Reliance ( Reliance World), provide a wide variety of services and products at the same location. Airtel, due to its late adoption of this strategy, will have to primarily follow the trends set by the earlier entrants and try to consolidate its own position. This strategy has significant benefits, not only for broadband plans, but also for the entire range of products. Promotion Strategies: Airtel Broadband has a mix of current promotion strategies that pan across online paid ads, websites, tie-ups with major names in personal computer vendors, TV ads, print ads, cold calls. Some of them are cited below: Advertisements on Google and Facebook: One of the promotion strategies used by Airtel is use of ads on Google and Facebook. One such advertisement is show below: The advantage of such advertisements is that they reach out specifical

Algurashi Company

Designing and Planning are two factors that exist before a project comes into operation. Since the two processes are subject to the object we design or plan, it is clear that the specific guidelines may vary in reality. For example, people who intend to build a bridge might have different tools and requirement then ones who intend to build a theatre. Hence, in construction management, the requirement for tendering a project is different from others. There are many particular products in construction management such as roads, offices, apartments, hotels, factories, and houses.Meanwhile, the activities in the industry involve building a completely new structure or merely modifications of existing ones. Concerning the construction business, this paper will discuss about the application of a concept to the start-up of a construction and/or real estate development company. This paper acts as a preliminary proposal for starting new construction company, named Algurashi Company. 2. Segment( s) of construction industry The development of economy has increased the demands for many kinds of buildings to fulfill retail and corporate customers.However, in general, there are three major segments in construction business; they are general contractors or building contractors that build various kinds of building such as industrial, residential/homes, and commercial buildings (U. S. Department of Labor: Bureau of Labor Statistics, 2005). Second type of contractors is civil engineering contractors. They duty involves the development and build of bridges, roads, sewers, and highways, to name a few. The Third type is special trade contractors.This contractor conducts activities that occurs during the construction activities such as electrical set up and installation, plumbing, painting etcetera (U. S. Department of Labor: Bureau of Labor Statistics, 2005). Concerning type of contractors, Algurashi Company is a construction company that acts as a general contractor especially servin g the residential/homes buildings. The reason of this choice is because the number of residential building grows at faster rate than commercial buildings and customers may change or perform home renovation several times to fulfill their needs. 3. Phases of the development processThe most interesting part in conducting residential construction industry is the products are heavily customized and thus it will give Algurashi Company many experience of dealing with different kind of customers and home designs. Therefore, Algurashi Company will be a general contractor that both design and build residential buildings. However, in the first step, Algurashi Company will focus on building residential building and works with several home designers (architects). At the next stage, the company may obtain some qualified architects to join the company to provide or more complete services to customers.Since greater revenue comes from providing services to customers/home owners, at later stage, when Algurashi Company has developed housing that composes of teens or hundreds houses or apartments, the company may become the property management as well that provides the company with monthly revenue. However, during the development process, Algurashi Company must carefully take their steps in developing their business especially concerning the financing scheme to fund the company’s operation. Another challenging step for start-ups is to gather a sum of money to fund their operational cost as well as the capital expenditure.If entrepreneurs develop start-ups with valuable experience in conducting business in other firm, it is just the matter of creating a good business proposal to attract investors. There are various source of funding available for start-ups such as personal saving, family members, banks’ loan, and venture capitalists. Personal saving is the least risky way since it does not provide any interest. While venture capitalist is a professional investors who may be in charge of a large pool of capital gathered from a range of sources (Isidro, 2004). 4. Type of company formationSince construction business requires a huge amount of money, Algurashi Company would be better to set up joint ventures with other company. By definition, joint venture is a contractual agreement between two or more companies to form a new company aims at executing a particular business undertaking. In this business model, all signed parties commit to share in the profits and losses of the company (WebFinance, 2005). There are at least three benefits of forming a joint venture as a way to expanding business and grab new opportunities as following:? Providing the new company (joint venture) with opportunity to grab new capacity and expertise ? Allowing the new company to explore business opportunities in new geographic market or obtain new technological knowledge ? Offering the new company with creative ways of doing business out of core competence (Kotelnikov, 20 01) 5. Organization chart/duties Following figure is the organization structure for the Algurashi Company. This proposed organization takes into account strengths and benefits of possible joint venture in the future in order to perform well in the new company. Reference:Isidro, Isabel M. (2003). How to Raise Money to Start a Business. PowerHomeBiz. com. Retrieved September 28, 2007 from http://www. powerhomebiz. com/vol8/HowtoRaise. htm Kotelnikov, Vadim. (2001). Joint Ventures (JVs). Retrieved September 28, 2007 from http://www. 1000ventures. com/business_guide/jv_main. html U. S. Department of Labor: Bureau of Labor Statistics. (2005). Construction. Retrieved September 28, 2007 from http://www. bls. gov/oco/cg/cgs003. htm WebFinance. (2005). Joint Venture. Retrieved September 28, 2007 from http://www. investorwords. com/2671/joint_venture. html

The Euthanasia Debate - 1211 Words

Euthanasia is defined as the painless killing of a terminally ill patient by means of lethal injection by a doctor in a controlled medical environment. Similarly, physician assisted suicide (PAS) is when a patient requests a lethal prescription from a doctor or pharmacist to end their life before a fatal disease does. The two are akin to each other and are almost interchangeable in definitions. Being a highly controversial topic, there is a plethora of arguments surrounding PAS, all very emotionally driven and opinionated. There are those who firmly believe that euthanasia should be legal, pointing to morality and ethics to defend their position. On the other side, of course, are those who are inflexibly against the idea of assisted†¦show more content†¦Ã¢â‚¬Å"†¦a 1990 Dutch report described a terminally ill patient whose death was accelerated by euthanasia in order to create more room for new patients† (Griswold 2). There are also concerns that euthanasia will b e taken to extreme limits closely resembling the Nazi practice of eugenics. During the Holocaust, Nazis actually started the practice of euthanasia, killing anyone deemed handicapped or not of the socialist party. This was the plan to create the perfect human race, eugenics. Any child under the age of three with any kind of deformity would be euthanized, along with any adult seen to be â€Å"unfit† (Griswold 3-4). What people fear now is that euthanasia will be used once more to â€Å"exterminate† children that are not perfectly healthy in every way, or adults with debilitating handicaps; thus repeating the actions of the Nazis. â€Å"It would be a shame to actively promote suicide at a time when this choice, which often traumatizes surviving family and friends, appears to be waning in popularity† (Pearson 2). There are many people who find PAS to be completely unnecessary, arguing that enough people commit suicide as it is and that PAS should not be promoted. L ately suicide rates have been declining, but with the legalization of PAS the rates are expected to increase. John Pearson writes: There are some signs of hastening death is losing its appeal as advances in medical science led to improved quality of life for those with depression, severe painShow MoreRelatedThe Debate Of Euthanasia And Euthanasia1429 Words   |  6 PagesINTRODUCTION: The debate of euthanasia is an ongoing one that’s shrouded with much controversy and ambiguity regarding the ethics of it in contemporary Australian society. However, the frequency of this topic being debated by physicians, influential figures and the media has become more prominent now than ever. In particular, in association with its impending legislation within Australian states. 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Formally called ‘mercy killing’, euthanasia is the act of purposely making or helping someone to die, instead of allowing nature to take it’s course. Basically, euthanasia means killing in the name of compassionRead MoreThe Ethical Debate On Non Voluntary Euthanasia963 Words   |  4 PagesThe ethical debate on non-voluntary euthanasia is a complex issue due to its multifaceted nature. This topic examines the morality of ending a human’s life in circumstances where the person is incapable of issuing explicit consent. These cases would include utilizing euthanasia on very young children or someone in a vegetative state. There lacks consent with young children since they cannot speak to provide consent. Explicit consent is lacking with someone in a vegetative state since they are

A Violent Message in the Art of Popular Culture Essay

A â€Å"Violent† Message in the Art of Popular Culture Many people believe that present-day music cause division, tension, and sometimes violence. However, it is acknowledged as art in popular culture. Art in popular culture revolves around action movies, television sitcoms, and provocative song lyrics, which have themes centered on explicit sexuality. Art in popular culture is embodied in music, dance, photography, and other artwork that embraces the ills of the world and acknowledges that they are appealing to the senses of people who live in a not so perfect world. Many critics say that popular culture is a product of generation X. A messed up group of people. What is wrong with popular culture? Why do the baby boomers regale†¦show more content†¦Music in popular culture views art as an expression of new societal values that empowers the general public (African American, Caucasians, Native Americans, women, homosexuals, etc); and rejects the sophisticated elitist who only listens to music that denotes his socio-economi c status. Classical music is linked with social mobility because as one rises in the world, so does one’s level of sophistication. Presently, music in popular culture is defined as something real and tangible that generates the essence of culture or ethnicity. This paper will concentrate on rap and hip hop because many people confuse the music with the culture. People embrace the music, but defend the culture as being influenced by the music. Rap and hip hop is not just people reciting rhymes over a beat, but a music genre that reflects the creativity and authencity of a popular culture. According to Costello, Foster, and Wallace in their book, Signifying Rappers, â€Å"Black music is American; pop’s breathe and bread, and WE, as both born audiences and born salesmen know it.† African Americans began this music genre from the â€Å"substance of things unseen and things hoped for.† Rap and hip hop originated among lower income based Black American families. Rap and hip hop was a musical expression first derived from AfricanShow MoreRelatedAmerican Culture And The Influence Of Music1397 Words   |  6 PagesAmerican Culture and the Influence of Music â€Å"There s something missing in the music industry today... and it s music. Songs you hear don t last, it s just product fed to you by the industry.† – Jimmy Buffet. These words by Buffet highlight the drastic changes in music culture over the years. The mainstream music today is brief. Modern songs are composed to be hits at the moment and forgotten later, which results in ephemeral products that stay in the annals of music history. The popular genres’Read MoreMusic and the American Culture Essay1620 Words   |  7 PagesMusic has played a vital role in human culture and evidence based on archaeological sites can date it back to prehistoric times. It can be traced through almost all civilizations in one form or another. As time has progressed so has the music and the influences it has on people. Music is an important part of popular culture throughout the world, but it is especially popular in the United States. The music industry here is, and has been, a multi-million dollar business that continues to play anRead MoreThe Literature And The Individual Child1462 Words   |  6 PagesTraditionally, the term popular culture has denoted the ‘culturedness’ of the lower classes as opposed to the fine arts or high culture, consumed by the wealthy. †¢ The distinction between ‘culturedness’ of the classes is a socially constructed distinction and is susceptible to change over time; based on the modern ability of all classes to enjoy any popular culture format they choose. The literature and the individual child †¢ Within most regions of the world, media and popular culture are an inevitableRead MoreHip-hop was a cultural movement. It emerged in the early 1970s from the South Bronx. Hip-hop came1300 Words   |  6 Pagesracism, exploitation of the poor, police brutality, and the lack of education for the black and the poor. 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Hip-Hop music highlights verses consisting of slang and catchy phrases, which someRead MoreEssay on Propaganda1215 Words   |  5 Pages Distorted Mirror of Reality â€Å"All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to, consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be.† ~Adolf Hitler Mein Kampf â€Å"Psychology of Propaganda† Fascism is a form of counter-revolutionary politics that first arose in the early part of the twentieth-century in Europe. It was a response to the rapid socialRead MoreExploring Whether or not Profanity in Music is Corrupting our Youth1376 Words   |  6 Pagesextensive research must be conducted before causal assumptions are made. Martha Bayles suggest in her article â€Å"The Perverse in the Popular, that society is attracted to evils or negatives and therefore would not allow music censorship to be successful .Therefore the problem is that we have no adequate answer to the problem. Bayles suggest that many of our ideas about popular culture come from three sources Communication Theory, Cultural Studies, and Traditional philosophy. Communication Theory begins withRead MoreThe True Beauty Of Music1430 Words   |  6 Pagesâ€Å"The true beauty of music is that it connects people. It carries a message, and we the musicians are the messengers†. Music has been the source of comfort for many people around the world who are battling hardships; it helps connect people who share similar experiences and aspire to share the same message together. In the Caribbean region, they all shared some fundamental experiences; in particular, the history of slavery. Enslaved people suffered extreme punishments, diseases, poverty, and rapeRead MorePostmodern American Artist s Cindy Sherman And Kara Walker Critique And Question Grand Narratives Of Gender, Race And1164 Words   |  5 PagesPostmodern American artist’s Cindy Sherman and Kara Walker critique and question g rand narratives of gender, race and class through their work and art practice. Cindy Sherman, born 1954, is well renowned for her conceptual portraits of female characters and personas that question the representation of women, gender identity and the true (or untrue) nature of photography (Hattenstone 2011). Kara Walker, born 1969, is known for her black silhouettes that dance across gallery walls and most recentlyRead MoreHip Hop And Hip Rap Music1144 Words   |  5 PagesHip hop music has delivered messages of freedom of expression, unity, peace, and protest against social injustices, for the past 30 years. But exactly when and where did it begin, and what impact has it had on our society? The hip hop beats created by DJs in the 70s actually sparked what is now known as hip hop culture. Hip hop culture originally included rapping, break dancing, graffiti, beat boxing, and looping and scratching, and has now includes urban clothing and cars, speech patterns and slang