Analysing and Answering questions regarding to a business idea Assignment

Analysing and Answering questions regarding to a business idea - Assignment Example The main target consumers of this business plan are urban moms, since these are responsible for purchase of food in their families. Most urban moms value organic food, and are willing to spend their money on it, as opposed to inorganic food. This is because they consider organic food more ethical, environmentally friendly and healthier (IBISWorld 2013). This business idea thus belongs to the Whole Foods Market, as this will ensure that the produce that are sold to customers are fresh, grown locally, and safe for human consumption. A recent survey by CommonGround in the United States showed that more than 50% of women are concerned with how the food they purchase was grown and raised (Food, Nutrition, & Science 2012). Therefore, these desire to be part of the business process, in order to clear their doubts about the food they purchase. On the other hand, urban moms are in charge of approximately 80% of the household spending (Market Research.com 2003). Therefore, these are the main d ecision makers on the choice of food to be consumed in the family. Urban moms have great interest in healthy eating; therefore, most will prioritize organic food, which they consider safe, healthy, and nutritious for their families. Urban moms desire to know the growth process of the food they buy, in order to determine whether it fits their health standards or not. Therefore, this business will involve urban moms in the different business projects either directly or indirectly. When these are invited to the farming site to check out the produce and place their order, they will have the opportunity of witnessing the growth process of crops on the site, and this might help clear their doubts about the safety of the produce. In addition, some moms will be offered tenders to supply food wastes for organic fertilizer (ZeroWasteSA 2011), while some part of the business land will be rented to others to sell our organic produce. According to GardenWeb (n.d), wastes such as coffee grounds a re important sources of nitrogen in composite manure. The business will consider organic manure due to its myriad of benefits. For instance, besides serving as fertilizer, this also serves as soil conditioner (Organic Gardening 2011). According to Flynn (2013), 70% of urban moms question the processes involved in the growth of food they buy. Therefore, this business will consider involving some of them in the business chain to ensure that they are familiar with the growth processes of the crops. This will help the business to achieve customer loyalty, which is important for increased sales. Question 2 Organic food production bases on the factor of healthy eating, since it aims at minimizing use of synthetic fertilizers and other chemical use in the crop growing process. In the United Kingdom, more people are aware of the benefits of healthy eating; therefore, seek to buy food that is safe and natural. Evidence of this fact is presented in the high demand levels of fresh organic prod uce, including fruits and vegetables in the United Kingdom. Many companies have therefore, ventured in the whole foods market, which is considered profitable today, due to the high demand of organic food by a greater portion of the UK population. In this case, therefore, this bus

Assessment of The Current Economic Situation in the US Essay

Assessment of The Current Economic Situation in the US - Essay Example This essay offers a brief informative review of the developments in the US economy after the financial crisis of 2008. The United States economy growth rate has declined considerably, after the economic crisis. The number of unemployed persons remains high. The slowing economic growth remains a concern due to the negative impacts it has had on the GDP. United States is considered to have the most technologically advanced economy with an approximated GDP of about $48, 000. The private sector dominates the economic sector with the government purchasing most of its goods and services from the private sector. One of the major disasters facing United States is the high level of unemployment, which is attributable to the 2008-2009 economic recessions. The economic recession is considered to be the worst economic crisis after the great depression. About 8.3% people remain unemployed within the U.S. The number increased after the 2008 recession as most companies tried to reduce their workforce as an attempt to counteract the inflation. In the attempt to offset the increased unemployment, the federal government enacted the American Jobs Act. The Act aimed at creating ways to prevent the slowed economic growth The United States financial sector remains fragile with increasing budget deficits. The gross domestic product remains delicate. Attempts to cut down on financial spending affected the revenues negatively. The slowed economic growth has the disadvantage of subsequent increase in unemployment but diminished possibility of inflation.